VIA VIA
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Your Roman trip starts here

Experience the Roman past in the Meuse-Rhine Euregion with VIA VIA

“What follows is always connected to what came before.”

Nearly 2,000 years ago, the Roman road brought people together across the Meuse-Rhine Euregion — Romans, Germanic tribes, and Gaulish communities. From 2027, it will do so again through VIA VIA, an immersive cross-border route connecting Belgium, the Netherlands, and Germany.

Developed by 13 partners, VIA VIA weaves existing Roman trails into one seamless journey for hikers and cyclists, featuring nine immersive hotspots. From themed routes and 3D characters to interactive exhibitions and audio fragments, these hotspots bring the Roman past of the Meuse-Rhine region vividly to life.

Guided by the Roman merchant family of Quintus Iulius Viator, brought to life through AI, visitors can follow their travels across the nine hotspots, exploring cities, landscapes, and landmarks as the family experienced them themselves.

Shape your own Roman journey — walk, cycle, and immerse yourself in history.

Discover the creations of our entrepreneurs

VIA VIA guides you past numerous Roman sites, as well as passionate entrepreneurs who draw inspiration from the Roman past. Combining ancient knowledge with modern expertise, they create the most original products — products that you too can enjoy.

Limburgica Caseus kaas uit Parkstad

The Science Behind VIA VIA

Scientific research forms the foundation of VIA VIA and ensures that our cross-border route is both engaging and historically accurate. By connecting the richness of our hotspots with the latest knowledge about the region’s Roman past, visitors gain clear and reliable insights while fully immersing themselves in history. Our academic partners — the University of Liège and the research project Constructing the Limes (Utrecht University) — support us in this effort.

In 2027, they will expand the VIA VIA experience with a scientific map and a report containing detailed information about Roman discoveries and their context in the Rhine–Meuse region. In doing so, they will highlight the historical significance of the locations along the VIA VIA route and help visitors better understand the rich Roman heritage of this border region.

Walk or cycle our routes with the help of the app

Our app guides you through the landscape and contains numerous Roman stories with audio fragments, 3D visualisations, videos, and more.

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VIA VIA

VIA VIA

Moves you

ENTREPRENEURS | Love hidden inside a chocolate jug 🍫❤️

Can you taste a love story that began almost 2,000 years ago? Ronald Stoot and Eric van Veggel of the Delicious Store prove that you can. Inspired by the famous Jug of Love of Lucius, they created a unique chocolate praline. During archaeological excavations at Tempsplein in Heerlen, a Roman jug was discovered, made by the potter Lucius for his beloved Amaka. Inscribed with a heartfelt message, this remarkable find inspired a regional delicacy with a true Heerlen identity.

The Jug of Love of Lucius is available in dark, milk or white Belgian Callebaut chocolate, filled with a smooth hazelnut praline. Its shape reflects the original Roman jug, while the heart embossed on the chocolate symbolises the love between Lucius and Amaka. Every bite combines exceptional Belgian chocolate with a piece of Heerlen's Roman past.

With this special creation, Ronald and Eric hope to celebrate Heerlen's rich heritage while giving the city its own iconic regional delicacy. Curious to taste the Jug of Love of Lucius? Visit the Delicious Store on Saroleastraat and discover why Heerlen proudly calls itself the City of Love of the Netherlands.

#Entrepreneurs #ViaBelgica #ViaVIAMovesYou #DeliciousStore #Lucius #Amaka #Heerlen #CityOfLove #RomanHeritage #BelgianChocolate #RegionalProduct #VisitSouthLimburg
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ENTREPRENEURS | Love

VIA VIA ENTREPRENEUR – Via Belgica Romana Ice Cream

Mario Vanoppen is an entrepreneur through and through. In Vroenhoven and Rekem, he has already won over many customers with his delicious ice cream creations. Now you can also enjoy his artisan ice cream on the market square of Tongeren, with a view of the beautiful basilica and just a stone’s throw from the Gallo-Romeins Museum.

Why VIA VIA?

“When I first heard about the VIA VIA project, my creative mind immediately started racing. What did the Romans enjoy eating? Did they already have sugar? No — honey. And what herbs did they use? What kind of milk and fruits? After many questions, I finally knew it: Via Belgica Romana ice cream.”

Discover more on: via-via.eu/en/product/romeins-ijs-bij-gelateria-mario/

VIA VIA is supported by the European Union and the Interreg Meuse-Rhine (NL-BE-DE) programme, with co-financing from the Ministry of Economic Affairs of North Rhine-Westphalia, the Province of Limburg, and the Regio Deal Parkstad Limburg.

#viaviamovesyou #InterregMeuseRhine #ViaBelgica #Romanhistory
#Tienen #Tongeren #GalloRomeinsMuseum #ULiege #UniversiteitUtrecht #ConstructingTheLimes #HetRomeinsMuseum #Maastricht #MaastrichtMuseum #Voerendaal #Simpelveld #Aachen #Julich #MuseumZitadelle #ErlebnisraumRomerstrasse
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VIA VIA ENTREPRENEUR

ENTREPRENEUR – Tungri Gold

Davy Daniëls grew up surrounded by soft drinks and beers in his parents’ beverage business. That is where his love for beer began. At the age of 21, he stepped into the real world of brewing. Today, his passion has resulted in a Roman-inspired beer: “Tungri Gold”.

Why “Tungri Gold”?

“Well, Tongeren is the Roman city par excellence. We simply had to do something with that heritage. Through the contacts with VIA VIA and a trade fair where I met the beekeeper De Kevi, the idea of working with honey emerged — the sweetness of the Romans. We experimented with the amount of hops and combined it with the local honey from ‘De Kevi’. That makes ‘Tungri Gold’ softer, slightly sweeter and exceptionally easy to drink.”

Read more in our blog: www.viabelgica.nl/en/tungri-goud/

VIA VIA is supported by the European Union and the Interreg Meuse-Rhine (NL-BE-DE) programme, with co-financing from the Ministry of Economic Affairs of North Rhine-Westphalia, the Province of Limburg, and the Regio Deal Parkstad Limburg.

#viaviamovesyou #InterregMeuseRhine #ViaBelgica #Romanhistory
#Tienen #Tongeren #GalloRomeinsMuseum #ULiege #UniversiteitUtrecht #ConstructingTheLimes #HetRomeinsMuseum #Maastricht #MaastrichtMuseum #Voerendaal #Simpelveld #Aachen #Julich #MuseumZitadelle #ErlebnisraumRomerstrasse
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ENTREPRENEUR – Tun

ENTREPRENEURS – “It’s all about the experience, and that is incredibly important.”

The remains in the cellar of Hotel Derlon in Maastricht, together with the Roman bathhouse in Heerlen, are the crown jewels of Roman South Limburg. And it was precisely there that the first workshop for entrepreneurs was held. This was followed by inspiring gatherings at Centre Charlemagne in Aachen and the Gallo-Romeins Museum in Tongeren.

At the invitation of the VIA VIA project, the central question was how entrepreneurs can connect with the growing interest in the Roman history of the Euregio.

Discover more in the blog by journalist Harry Lindelauf: www.viabelgica.nl/en/ondernemers-het-gaat-om-de-beleving-die-is-zo-ontzettend-belangrijk/

The inspiration workshops in Maastricht (9 March), Aachen (16 March) and Tongeren (23 March) attracted dozens of entrepreneurs. Did you miss the workshops? And would you still like to participate? No problem — we are open to your ideas: info@via-via.eu.

VIA VIA is supported by the European Union and the Interreg Meuse-Rhine (NL-BE-DE) programme, with co-financing from the Ministry of Economic Affairs of North Rhine-Westphalia, the Province of Limburg, and the Regio Deal Parkstad Limburg.

#viaviamovesyou #InterregMeuseRhine #ViaBelgica #Romanhistory
#Tienen #Tongeren #GalloRomeinsMuseum #ULiege #UniversiteitUtrecht #ConstructingTheLimes #HetRomeinsMuseum #Maastricht #MaastrichtMuseum #Voerendaal #Simpelveld #Aachen #Julich #MuseumZitadelle #ErlebnisraumRomerstrasse
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With thanks to

The Interreg Meuse-Rhine program recognized the VIA VIA tourism project as a good initiative for an implementation amount of €4,567,252.40 and granted an ERDF contribution of €2,283,626.17. The project is also supported by the European Union, with co-financing provided by the Wirtschaftsministerium Nordrhein-Westfalen, the Province of Limburg, and Regio Deal Parkstad Limburg.